INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.

WOMB

coninuum care

Brand Guidelines By Haus Of Hazel

MAIN HEADING:

MONTE CARLO

UNIQUE CAPS

PARAGRAPH/BODY TEXT:

Libre Baskerville

FONTS

Main HEADING FONT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

rule: never to be used in italics.


Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Jalene’s font system is designed to hold both the wild, intuitive nature of her work and the grounded, anatomical clarity that builds trust — a meeting point between mystery and mastery.

Monte Carlo carries the sensual, untamed essence of the brand. Its fluid, expressive strokes feel embodied and instinctual — like movement through the body rather than something constructed. There is a raw femininity to it, evoking ritual, nature, and the unseen. It speaks to the emotional and energetic depth of her work, creating a sense of intimacy, allure, and lived experience that cannot be replicated or manufactured.

Contrasted with Libre Baskerville, the system becomes anchored, intelligent, and credible. Libre Baskerville introduces structure, readability, and a sense of timeless authority — grounding the brand in knowledge, lineage, and trust. It ensures her message lands clearly, supporting the educational and body literacy aspects of her work without diluting its depth.

Together, this typographic system communicates Jalene’s brand as both instinctual and precise — a space where women are invited into the mystery of their bodies, while feeling safely held by clarity, wisdom, and grounded guidance.

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VISUAL MOOD & IMAGERY INSPIRATION

CURATED ON-BRAND STOCK IMAGERY

ASSET COLLECTION

40+ on-brand images intentionally selected already uploaded into website backend for marketing material use

BRAND GOALS

BRAND VALUEs

Organic Intelligence • Embodiment • Reverence • Descent • Self-Authority

BRAND PURPOSE

Jalene guides women back into relationship with their bodies, cycles, and innate intelligence. Through ceremonial bodywork and mentorship, she restores trust and supports women to reclaim their fertility, vitality, and self-authority — so they can move through life rooted, attuned, and fully alive.

VISION

A world where women are deeply connected to their bodies, their cycles, and the earth — where birth, health, and womanhood are reclaimed from industrial systems and restored to their natural, instinctual design.

Jalene envisions land-based spaces, regenerative practices, and primal birthing centres where women and families are supported in reverence, education, and community — creating a lineage of embodied women who trust themselves and steward life with wisdom.

MISSION

To reconnect women to their organic intelligence through the body — integrating anatomy, physiology, somatics, and ceremonial practice — so they can listen, trust, and respond to their internal signals. Her work guides women out of disconnection and into deep attunement, restoring the body as a compass for health, creativity, and life.

TARGET AUDIENCE

Women who feel the dissonance between their bodies and the systems they’ve been taught to trust. They are aware of the limitations and harm within the medical, wellness, and beauty industries, and are seeking a more honest, embodied path. They crave depth, truth, and connection — to their bodies, their cycles, and the natural world.

They may be navigating hormonal imbalances, fertility challenges, pain, numbness, or a deeper sense of disconnection and distrust. They are drawn to nature, to ritual, to something ancient and real — but lack the map to fully access it.

What they desire most is to feel at home in their bodies again — to trust their instincts, understand their physiology, and reclaim their power as women who can create, nurture, and lead from within.

WEBSITE MAIN GOAL

To build a field of felt resonance and trust, clearly communicating Jalene’s approach, guiding women toward booking sessions and committing to deeper pathways of care and mentorship.

BRAND PROMISE

Every interaction brings you back into your body — increasing trust, clarity, and self-authority in your health, cycles, and life.

COLOUR PALETTE

Wild Nature. Peaceful Heart. Attuned Spirit.

THIS IS WOMAN.

COLOUR PSYCHOLOGY

& Emotional Associations

Jalene’s colour palette expresses a journey of embodiment, initiation, and sacred reclamation — blending primal intensity with spiritual elevation. Deep reds and plums evoke aliveness, instinct, and transformation; earth tones ground the experience in safety and the body; while antique gold, soft ether blue, and bone introduce a sense of reverence, integration, and higher connection.

Together, the palette creates a sensory language that feels both ancient and alive, mirroring the descent into the body and the return to self-authority that defines her work.

Crimson Cherry is the edgy pop of lipstick, biting lip rebellion, seductress nails come-hithering the women into their center of Eros. The traditional association of red blooms passion, life force, blood, sexuality, power, urgency, vitality.

Ripe Plum is the less bold allure into the mystery, whispering depth, transformation, intuition, the subconscious, spiritual power — the initiation frequency into the void. 

The selection of these 2 deeply feminine colours strengthen the associations of womb, blood, fertility, creation — the core pulse, the wild undercurrent of this brand world.

Rich Earth provides stability, grounding, nourishment, safety, connection to nature — where femininity is not polished, refined or clean, but feral and untamed with soil + dust. This colour evokes a vision of the desert, and plays on the paradox of being dry vs full of life. Rich earth This regulates the intensity of her work. It tells the nervous system: you are safe to go deep here, anchoring her mystical work into the body and the land.

Both Antique Gold and Bone lighten the palette with a sense of illumination and ceremony. Gold — the colour of Leo — is a royal nod to divinity, wisdom, legacy, sacred value. Evoking a feeling of embodied wealth, that this work is not just “service” but ceremony. Sacred, ancient, and worthy of reverence.

Bone reminds us of the stuff we are made of: that a field of fascia, systems and skeleton rests beneath our skin. Every element of this brand invites us to look beyond the surface, while delicately maintaining a sense of levity and playfulness. Bone offers simplicity, purity, neutrality, timelessness, softness.

Ether is the exhale after the descent. It represents integration, connection to Source, and the spaciousness that comes after doing deep embodied work. Being the both/and. Not letting go of lightness in shadow work. Allowing yourself to soar without stagnation. Traditionally, light blue carries associations of calm, clarity and openness, and also the Throat Chakra. It’s the spirit bridge to higher consciousness.

Brand Astrology

  • Rising Sign

    • Physical body

    • Appearance + style

    • Personality + character

    • Truth illumination

    • What people notice about you

    • The “face” you put on

    • Your motivation for living life

    • Outward emanation

    Your rising sign broadcasts your medicine for you quite naturally. It is likely what people have reflected back to you as qualities they receive from being around you. This is the role you came to play.

    VIRGO RISING: Wellness. Vibrancy. Vitality. Herbalist. Intellect. Earthy. Green witch. Health. Polished. Refined. Discerning.

  • Art. Beauty. Aesthetics. Balance. Symmetry. Partnership. Venus. Romance. Style. Light. Justice.

  • Performer. Role model. Divine child of Universe. Individual. Personal. Warm. Bright. Radiant. Expressive. Bold. Main Character energy!

Mercury CODES

YOUR COMMUNICATION PLACEMENT

  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you.

VENUS AESTHETIC

YOUR MAGNETISM PLACEMENT

  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

brand tone & voice

Primal + Poetic

Speaks in visceral, sensory language that lands in the body, not the intellect. Evokes feeling first, understanding second.

Devotional Authority: Jalene doesn’t position as “expert above” but as woman who has gone first. Her voice says: walk with me.

Mysterious but Precise (Virgo Rising)
There is depth and mysticism, but it’s never vague. Her words are intentional, grounded, and rooted in lived anatomy + experience.

Soft Power + Fierce Standards
She holds women with tenderness AND calls them forward. No coddling, no bypassing.

Relational + Intimate (Mercury in Libra 2H)
Her communication feels like a private conversation.

HOW TO USE THIS IN YOUR CONTENT —

  • Educational Reframes (Virgo Rising vibes)
    Break down body literacy in grounded, tangible ways:
    → “what your cycle pain is actually telling you”
    → “3 ways your fascia is holding emotional memory”

  • Polarising Truth-Telling (Scorpio influence)
    Speak directly to rejection of systems:
    → medical / beauty / wellness industry distortion
    → builds trust + filters audience

  • Personal Story as Initiation (Leo main character energy)
    Share her own descent + transformation
    → not storytelling for entertainment, but activation
    → “this is what changed me, and it will change you”

Primal ·  Reverent ·  Initiatory: this is Jalene

BRAND GUIDELINES